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Rebrand:Theatre of the Absurd
Mentor:Simon Johnston
Media:BrandingEditorial
Information:Theatre of the absurd was a short-lived yet significant theatrical movement, centered in Paris in the 1950s. Largely based on the philosophy of existentialism, absurdism was implemented by a small number of European playwrights. The logo of this rebrand utilized all the letters to gather around the stage. There is a sense of repetition in reading the logo form to enforce the idea of absurdism as displayed in majority of their plays. The mirroring the "the" and "the"eatre emphasizes the idea of looking at your self as a self-evaluating idea of existential crisis.
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